Hacks: Mind Hacks : Tips and Tools for Using Your Brain by Matt Webb and Tom Sta


Item specifics

Condition:

Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if
Publication Year: 2004
Format: Paperback Language: English
ISBN:

9780596007799

Hacks: Mind Hacks : Tips and Tools for Using Your Brain by Matt Webb and Tom Sta

Product Details

Synopsis
The brain is a fearsomely complex information-processing environment–one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and, in response, performing countless intricate processes, some of which are automatic, some voluntary, some conscious, and some unconscious. Cognitive neuroscience is one of the ways we have to understand the workings of our minds. It’s the study of the brain biology behind our mental functions: a collection of methods–like brain scanning and computational modeling–combined with a way of looking at psychological phenomena and discovering where, why, and how the brain makes them happen. Want to know more? “Mind Hacks” is a collection of probes into the moment-by-moment works of the brain. Using cognitive neuroscience, these experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception, and more throw light on how the human brain works. Each hack examines specific operations of the brain. By seeing how the brain responds, we pick up clues about the architecture and design of the brain, learning a little bit more about how the brain is put together. “Mind Hacks” begins your exploration of the mind with a look inside the brain itself, using hacks such as “Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain” and “Tour the Cortex and the Four Lobes.” Also among the 100 hacks in this book, you’ll find: Release Eye Fixations for Faster Reactions See Movement When All is Still Feel the Presence and Loss of Attention Detect Sounds on the Margins of Certainty Mold Your Body Schema Test Your Handedness See a Person in Moving Lights Make Events Understandable as Cause-and-Effect Boost Memory by Using Context Understand Detail and the Limits of Attention Steven Johnson, author of “Mind Wide Open” writes in his foreword to the book, “These hacks amaze because they reveal the brain’s hidden logic; they shed light on the cheats and shortcuts and latent assumptions our brains make about the world.” If you want to know more about what’s going on in your head, then “Mind Hacks” is the key–let yourself play with the interface between you and the world. This exploration into the moment-by-moment works of the brain uses cognitive neuroscience to present experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception. Each hack examines specific operations of the brain. If you want to find out what’s going on in your head, then ‘Mind Hacks’ is the key. To get where it is, the human brain has made some fascinating design decisions over time. The tricks the brain uses to accomplish all that’s required of it leave traces-there are holes in our visual field that we continually cover up, certain sensory inputs that grab our attention faster and more thoroughly than we’d expect. It’s not necessary to know the brain inside-out to find out about these tricks. We can expose the traces by making focused probes into cognitive neuroscience, illustrating one-by-one the unexpected features that throw light on how the human brain works. Mind Hacks offers 100 experiments, tips and tricks related to vision, motor skills, attention, cognition, subliminal perception and more!

Product Identifiers
ISBN-10 0596007795
ISBN-13 9780596007799

Key Details
Author Matt Webb, Tom Stafford
Number Of Pages 394 pages
Series Hacks
Format Paperback
Publication Date 2004-12-02
Language English
Publisher O’Reilly Media, Incorporated
Publication Year 2004

Additional Details
Copyright Date 2004
Illustrated Yes

Dimensions
Weight 19.8 Oz
Height 0.8 In.
Width 6.5 In.
Length 8.9 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2005-281394
LC Classification Number QP376.S7615 2005
Dewey Decimal 612.8
Dewey Edition 22

Table Of Content
Foreword Credits Preface Chapter 1. Inside the Brain 1. Find Out How the Brain Works Without Looking Inside 2. Electroencephalogram: Getting the Big Picture with EEGs 3. Positron Emission Tomography: Measuring Activity Indirectly with PET 4. Functional Magnetic Resonance Imaging: The State of the Art 5. Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain 6. Neuropsychology, the 10% Myth, and Why You Use All of Your Brain 7. Get Acquainted with the Central Nervous System 8. Tour the Cortex and the Four Lobes 9. The Neuron 10. Detect the Effect of Cognitive Function on Cerebral Blood Flow 11. Why People Don”t Work Like Elevator Buttons 12. Build Your Own Sensory Homunculus Chapter 2. Seeing 13. Understand Visual Processing 14. See the Limits of Your Vision 15. To See, Act 16. Map Your Blind Spot 17. Glimpse the Gaps in Your Vision 18. When Time Stands Still 19. Release Eye Fixations for Faster Reactions 20. Fool Yourself into Seeing 3D 21. Objects Move, Lighting Shouldn”t 22. Depth Matters 23. See How Brightness Differs from Luminance: The Checker Shadow Illusion 24. Create Illusionary Depth with Sunglasses 25. See Movement When All Is Still 26. Get Adjusted 27. Show Motion Without Anything Moving 28. Motion Extrapolation: The “”Flash-Lag Effect”” 29. Turn Gliding Blocks into Stepping Feet 30. Understand the Rotating Snakes Illusion 31. Minimize Imaginary Distances 32. Explore Your Defense Hardware 33. Neural Noise Isn”t a Bug; It”s a Feature Chapter 3. Attention 34. Detail and the Limits of Attention 35. Count Faster with Subitizing 36. Feel the Presence and Loss of Attention 37. Grab Attention 38. Don”t Look Back! 39. Avoid Holes in Attention 40. Blind to Change 41. Make Things Invisible Simply by Concentrating (on Something Else) 42. The Brain Punishes Features that Cry Wolf 43. Improve Visual Attention Through Video Games Chapter 4. Hearing and Language 44. Detect Timing with Your Ears 45. Detect Sound Direction 46. Discover Pitch 47. Keep Your Balance 48. Detect Sounds on the Margins of Certainty 49. Speech Is Broadband Input to Your Head 50. Give Big-Sounding Words to Big Concepts 51. Stop Memory-Buffer Overrun While Reading 52. Robust Processing Using Parallelism Chapter 5. Integrating 53. Put Timing Information into Sound and Location Information into Light 54. Don”t Divide Attention Across Locations 55. Confuse Color Identification with Mixed Signals 56. Don”t Go There 57. Combine Modalities to Increase Intensity 58. Watch Yourself to Feel More 59. Hear with Your Eyes: The McGurk Effect 60. Pay Attention to Thrown Voices 61. Talk to Yourself Chapter 6. Moving 62. The Broken Escalator Phenomenon: When Autopilot Takes Over 63. Keep Hold of Yourself 64. Mold Your Body Schema 65. Why Can”t You Tickle Yourself? 66. Trick Half Your Mind 67. Objects Ask to Be Used 68. Test Your Handedness 69. Use Your Right Brain-and Your Left, Too Chapter 7. Reasoning 70. Use Numbers Carefully 71. Think About Frequencies Rather than Probabilities 72. Detect Cheaters 73. Fool Others into Feeling Better 74. Maintain the Status Quo Chapter 8. Togetherness 75. Grasp the Gestalt 76. To Be Noticed, Synchronize in Time 77. See a Person in Moving Lights 78. Make Things Come Alive 79. Make Events Understandable as Cause and Effect 80. Act Without Knowing It Chapter 9. Remembering 81. Bring Stuff to the Front of Your Mind 82. Subliminal Messages Are Weak and Simple 83. Fake Familiarity 84. Keep Your Sources Straight (if You Can) 85. Create False Memories 86. Change Context to Build Robust Memories 87. Boost Memory Using Context 88. Think Yourself Strong 89. Navigate Your Way Through Memory 90. Have an Out-of-Body Experience 91. Enter the Twilight Zone: The Hypnagogic State 92. Make the Caffeine Habit Taste Good Chapter 10. Other People 93. Understand What Makes Faces Special 94. Signal Emotion 95. Make Yourself Happy 96. Reminisce Hot and Cold 97. Look Where I”m Looking 98. Monkey See, Monkey Do 99.

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